Fortson Expedited Courier & Trucking Services (better known as "FECT Services") approached Ihsaan Designs to help them establish their visual brand identity. As the name would suggest, FECT Services is a trucking and delivery startup. They're the guys that make sure packages are delivered to your door on time and in one piece. 

In the initial portion of the discovery process with FECT Services founder Walter Fortson, he and I discerned that FECTs core values include things like excellence, integrity, and effectiveness. He wanted FECT to be known as a company that did a great job and was reliable. These discussions, and other research into the trucking industry allowed us to choose the gold shooting star icon as FECT Services visual symbol of excellence and efficiency.

We then paired the gold star with “sports night” font blocky typography to give the logo an energetic feeling.