Established in 1991, the Chad School Foundation is an education policy and advocacy organization that works to uphold excellence in education by improving student outcomes for historically disadvantaged children attending public schools. Through commissioning research, convening key stakeholders and decision makers, and awarding scholarships, the Foundation leads efforts to support the academic success of students of color and to raise the expectations for student achievement in the Newark community.

As a partner to the Chad School Foundation, Newark By Design has generated marketing communications and social media graphics to raise awareness about the foundation's activities.